When To Hire a Legal Marketing Agency
With the majority of clients beginning their search for legal services online, your firm’s digital presence is not optional. It is vital to your success.
Marketing a law firm is a monumental task. Just when you think you have it all figured out, something changes, and your law firm stops bringing in leads.
If you are facing these struggles, you need a legal SEO agency to take your law firm to the next level.
As the Sales Development Representative at GAVL, I’ve worked with countless attorneys and their law firms to guide them through the ever-changing legal marketing landscape.
One thing remains consistent: the firms that thrive are the ones that understand the value of a strong online presence and know when to call in the experts in this space.
How can you tell it’s time to partner with a legal SEO agency like ours? Let’s break it down.
Your Website Isn’t a Lead Generator
Your website is your virtual front door. When it is not bringing in leads, something is wrong. Many times, it is more than your website not ranking well in search engines. You might be able to capture their attention, but site visitors are not sticking around to contact your firm.
You need a marketing agency that knows the ins and outs of law firm SEO. Getting people to fill out a contact form or pick up the phone takes effort.
When working with a knowledgeable team of legal marketing professionals like ours, we can identify several issues that may be holding your law firm website back, such as:
- Inadequate keyword optimization
- Poor site architecture (which makes it challenging for search engines to crawl your website)
- Ineffective calls to action (CTAs)
- Ineffective link strategy
With our help, you can address the root causes of low website traffic and suboptimal lead conversion rates. This ensures that your firm’s website isn’t just visible but actively converting visitors into paying clients.
Your Competition Is Ranking Higher Than You
The legal industry is one of the most competitive spaces online. There are plenty of law firms vying for the attention of potential clients. You want to be at the top of that list.
Whether you are a personal injury attorney, a family lawyer, or practice criminal defense law, you will face off against dozens, if not hundreds, of competitors in your local market.
Here’s the truth: if your competitors are ranking higher than you on Google, they are capturing the clients you want. You need to reach the top of the search engine results page (SERPS) to grab the attention of potential site visitors.
You might be able to look at competitor sites and emulate their processes, but that only goes so far. With Google’s ever-evolving algorithm, you need a legal SEO agency that can navigate through the noise and deliver high-quality results.
When you work with a digital marketing agency like ours at GAVL, we will conduct a thorough competitor analysis to uncover what works for others in your practice area and the geographic location you wish to target. With that information, we can develop a strategy to jump ahead of the competition in search engines necessary to reach your desired clients.
Your Content Doesn’t Connect With Potential Clients
Content is king and the backbone of any successful legal marketing strategy. These are more than a few words. This is the chance to make your firm shine and establish you as a thought leader in the industry.
Law firm blog posts and practice area pages help educate potential clients and build trust. While you might have the legal knowledge to craft an article, there’s more to the process. You need to know your market’s why, what, and how.
What is piquing the interest of potential clients, and how can you reach them?
Skilled legal SEO agencies like ours know these answers and use content creation to strengthen their clients’ reach. Digital marketing firms like ours know what works and what doesn’t. That means you will not spend your time spinning your wheels and getting no traction.
With keyword research and analytics, our talented team will find the topics that matter most to your audience. After that, we can produce content that answers clients’ inquiries, positioning your firm as the legal authority prospective and existing clients alike need.
Content is more than just about writing. At GAVL, we have positioned ourselves as one of the leaders in video production for law firms. With highly crafted videos, our clients have been able to reach potential leads in more ways than ever.
No matter whether you want a bigger social media presence, add informative blogs to your site, or create eye-catching videos, your content needs to connect with your intended audience.
Remember that content must drive traffic, build authority, and convert leads.
You’re Expanding Into a New Market
Whether you’re opening a new office in another city or expanding your practice areas, breaking into a new market requires a targeted strategy. You have two goals: to reach a new audience and establish yourself as a trusted authority in that area.
As I have mentioned before, you will have plenty of competition for many of those potential clients, especially from already-established firms.
This may seem like an uphill battle, but a legal SEO firm like ours is ready to take on those challenges. We will work to optimize your site for the new location and build out localized content. All this can make a difference in gaining traction quickly in a new market.
Your Firm’s Growth Has Outpaced Your Marketing
Growth is exciting. But it also comes with a few challenges. As your firm expands, so do your marketing needs. You may need to:
- Promote additional practice areas
- Manage multiple office locations
- Handle an increasing volume of leads
You need a legal SEO agency that is ready to scale with you – one that will help you develop a marketing strategy to support your growth. That could mean:
- Launching new video campaigns
- Creating a more modern, user-friendly website
- Expanding your content strategy
- Optimizing your site for additional keywords
With our help, you can focus on growing your firm while we handle the marketing logistics.
Choose a Legal SEO Agency to Add Value to Your Law Firm
Now that I’ve explained some scenarios where you may need to lean on a legal SEO agency for help, how do you find the right online marketing partner for your law firm?
There are many legal marketing groups, but many fail to deliver the results you want. Here at GAVL, our team is led by top professionals in the legal marketing industry.
Here’s why GAVL fits the needs of your firm:
- We know the legal marketing rules: The legal industry has strict advertising regulations. That means compliance is non-negotiable. Your agency must ensure that all your marketing efforts align with them. For example, all advertising must be truthful and not misleading, per American Bar Association guidelines.
- We create personalized strategies: No two law firms are the same, and your marketing strategy shouldn’t be either. Our agency takes a customized approach based on your firm’s size, practice areas, geographic location, and goals.
- We are accountable and transparent: Reputable digital marketing agencies like ours provide regular reports and updates. You should never be in the dark about your marketing performance. Our team keeps you apprised of where your digital presence stands and is here to assist you every step of the way.
Are You Ready To Take the Leap?
If you are struggling with low lead generation, fierce competition, or ineffective marketing strategies, now is the time to explore your SEO options.
Don’t think of hiring an agency as another expense. This is an investment in the future of your law firm.
With the right partner, you can increase your online visibility and position your firm as a trusted authority in your practice area and field as a whole.
At GAVL, we specialize in helping law firms thrive in today’s competitive digital landscape.
Whether you’re just starting out or looking to take your firm to the next level, reach out and discover how we can assist with your marketing needs.