With the majority of clients beginning their search for legal services online, your firm's digital presence is not optional. It is vital to your success. Marketing a law firm is a monumental task. Just when you think you have it all figured out, something changes, and your law firm stops bringing in leads. If you are facing these struggles, you need a legal SEO agency to take your law firm to the next level. As the Sales Development Representative at GAVL, I've worked with countless attorneys and their [...]
You're at the point in your legal career where you've found the practice area that you're passionate about. It motivates you to get up daily and zealously advocate for another client. That's an indicator of the practice area where you'll want to establish yourself as a thought leader. Becoming an authoritative source in a particular area of the law can prove fruitful for you and your firm on multiple levels, including from a marketability standpoint. As the Co-Founder and CEO of GAVL, a legal marketing agency, I want [...]
It's a new year and GAVL is looking ahead to the future! It's time for another edition of our Behind the GAVL series-- the first one of 2025. Ready for a peek behind the GAVL? This week we asked our team members about their New Year's resolutions and the things they'd like to spend more time doing in 2025. Here's what they had to say: Ryan Raplee Co-Founder & CEO "Crazy that 2025 is here. This year I'm dialed in on growing GAVL and being the best [...]
As the time of year when the weather turns cold and we begin to share the many things we're thankful for rolls around, it's time for another edition of our Behind the GAVL series. This one's all about our favorite technology tools (including programs, apps, and web-based tools) we're most thankful for and utilize on an everyday basis to help us do our best work. Ready for a peek behind the GAVL? Let's see what our team members had to say about their favorite tools of the trade: [...]
It's time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team members about their favorite ways to relax and unwind during the summer: Ryan Raplee Co-Founder & CEO "I enjoy sitting by the pool [...]
It's time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team members to share their beverages of choice that fuel their work days: Ryan Raplee Co-Founder & CEO "I drink a lot of Celsius, [...]
In the age of digital marketing, law firms are increasingly turning to LinkedIn advertising to expand their reach and attract new clients. However, without the proper strategy and execution, their efforts may go unnoticed and their investment may not yield the desired results. To help law firms optimize their LinkedIn ads, we have compiled a list of key steps to follow. Define your target audience Before diving into creating LinkedIn ads, it is crucial to clearly define your target audience. Understanding who you want to reach will help [...]
It's time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team to talk about what they love most about working in the legal marketing industry. Here are the answers they shared: Ryan Raplee Co-Founder [...]
Our good pal, Google, is constantly implementing small updates, fixes, and tweaks to their search engine algorithm. In fact, the tech giant makes thousands of these minuscule changes every year, most of which you probably never even notice. These tiny fixes have very little impact on what SEOs do on a daily basis. Big algorithm updates, including broad core updates, are when we see the biggest changes to the search engine results page (SERP)—and Google certainly had a lot of them to roll out this year. Over the [...]
Your website has a professional design, its load times are great, and the content is top-quality. So why are people still clicking away? If your bounce rate is higher than you’d like it to be, we want to put your mind at ease. Let’s get into why your law firm’s high bounce rate isn’t always bad and what it could be trying to tell you. Key Takeaways Bounce rate is just one metric among dozens of others. Your site won’t be penalized in the rankings for a high [...]
