If you’re a lawyer with a website, there’s a good chance you’re familiar with those pop-up live chats that are extremely popular on many law firm websites. If not, take a few moments and browse the sites of your competitors. You’ll find what we’re talking about. You’ll be on a firm’s site one minute, happily looking around, then all of the sudden—bam—a smaller window pops up in front of your screen, asking if you’d like to speak to a live representative. At best, these pop-up windows are rather [...]
Published on August 15, 2016, by GAVL
News
I'll be the first to tell you, I love what I do. Every day I get the pleasure of helping law firms grow their practice through effective digital marketing. Every time I hear a client success story it drives me to work harder and get better at what I do. We recently signed up a new client who'd heard about the success another one of our clients was having through search engine optimization (SEO). This new client had been with another web design and SEO agency for a [...]
There are a whole lot of search engine optimization (SEO) providers and agencies out there that claim to be SEO “experts”. Most provide quality SEO services and can succeed in helping your law firm’s website climb Google’s rankings, but every now and then you’ll come across one that doesn’t quite fit the bill. There are a surprising number of dishonest SEO “experts” out there looking to make a quick buck off business owners they hope don’t know any better. But, hey, you’re reading this. You know better. So, [...]
Ever heard the term “storytelling approach” in regards to legal writing and marketing? Digital marketers like us use it in reference to how we let folks know about law firms and legal practices like yours. It helps us get the word out in a 100% organic nature, and it’s employable by anyone—not just marketers. The theory behind storytelling marketing is pretty simple. If you have a good story, people want to know about it. If you share a story about your law firm and its history instead of [...]
Disclaimer #1: This article gets fairly technical. By now you’ve probably heard about Google AMP, AMP meaning Accelerated Mobile Pages. Then again, perhaps not—especially since you’re a busy lawyer. For those of you who have no idea what I’m talking about, no problem. Google AMP is a new way to build web pages for static (non-dynamic) content that can load super-fast. It’s primarily directed towards mobile devices. Have you have ever clicked a link while browsing Twitter on your phone wishing it would load faster? We all have. [...]
If you follow the latest webmaster and SEO blogs, you’re likely familiar with the fact that there’s been a recent push for those keyword-rich .news, .live, .lawyer, .attorney, and .law TLD addresses (top-level domain addresses) that are becoming slightly popular. For those unaware, here’s a brief rundown: Essentially, companies are selling web addresses that make your law firm website URL end in .law or .attorney instead of .com. This end portion is what’s referred to as the top-level domain or TLD portion of your domain name. As unique [...]
It seems we may be seeing a subtle, new design for Google.com sooner than later. Some members of Reddit are reporting a new redesign “test”. The new design only seems to be available for certain web users so far which may confirm its testing status. Google hasn’t made an announcement regarding the redesign at the time of writing this article. The redesign is in-line with the company’s visual design techniques which are part of Google’s Material Design. The changes, rather subtle, are noticeable when comparing two screenshots. Here’s [...]
In the past, Google has allowed website owners to test their sites using tools like PageSpeed Insights, PageSpeed Tools, and the company’s Mobile-Friendly Test which focuses on website design. These tools have proven invaluable for experienced website designers and developers, but for small business owners like law firm owners who may prefer tools that are simpler to understand and more user-friendly, there haven’t been many options available. Until now. Released June 2, 2016, the Google TestMySite tool is now available, giving website owners an easy way to see [...]
With the ever-increasing arrival of virtual assistants like Siri, Google Voice, Cortana, Amazon Alexa, Viv, and Google Home, our lives and homes are becoming more intertwined with our favorite technological devices every day. These virtual assistants encourage and essentially train us to become more comfortable with having vocal “conversations” with our devices whether we’re instructing them to play a music file, adjust the volume on a video, help us find the nearest grocery store, or perform an online voice search. The recent boost in mobile voice searches shouldn’t [...]
Blog management for law firms can often seem like a chore. You’re busy managing your firm—how can you possibly have time to keep up with a blog as well? Without updates, a law firm blog is as good as dead, and consistently coming up with new article ideas can be a challenge, especially for practice areas that don’t typically receive a lot of public attention. The good news is that we’ve done a lot of research on law firm blogs. We know what works and what doesn’t. We [...]
