At Legal InSites, there’s nothing we enjoy more than helping law firms and lawyers reach out to new clients who are in need of legal services. When we get a chance to help bridge those crucial first connections that help families recover from tragedy and get back on their feet again, that’s when we feel most victorious. There are other times we feel victorious, too. When we’re not busy developing new website designs, content, and SEO/social media strategies to help lawyers meet new clients, some of our team [...]
Google’s dubbed “Penguin” algorithm has been a vital part of how legal clients locate law firms every day since its implementation in 2012. Essentially, the algorithm targets web spam, decreasing rankings for sites that violate Google’s existing quality guidelines by using excessive links, keyword stuffing, or other “black hat” SEO strategies to attempt to force a site to rank without featuring quality, engaging content. The Penguin update was great for businesses that wanted to rank well by doing all the best SEO practices that are regularly encouraged by [...]
If you’re a lawyer, you may already be familiar with the term “legalese”. For those who may be unaware, it refers to “legal speak” or language that is filled with a whole lot of legal terminology and scholarly/academic words, phrasing, and terms. Legalese is using terms like “stipulation” and “statute” without explaining their definitions. It’s using odd words like “herewith” and “henceforth”. When using legalese, you’ll generally avoid using contractions and common lingo for the most part. There’s a time and place for legalese. When completing court documentation [...]
Legal InSites is proud to announce that two of our founders, Ryan Raplee, CTO, and Tad Thomas of Thomas Law Offices, are hosting a live American Association for Justice (AAJ) webinar that may interest attorneys who are looking to make the most of their time spent promoting their practices online. The webinar is entitled “What’s Wrong with my Website?” and will be held on September 8th, 2016 from 2:00 pm to 3:30 pm EST. The webinar is based on an article co-authored by Tad Thomas and Ryan Raplee [...]
If you’re a lawyer with a website, there’s a good chance you’re familiar with those pop-up live chats that are extremely popular on many law firm websites. If not, take a few moments and browse the sites of your competitors. You’ll find what we’re talking about. You’ll be on a firm’s site one minute, happily looking around, then all of the sudden—bam—a smaller window pops up in front of your screen, asking if you’d like to speak to a live representative. At best, these pop-up windows are rather [...]
Published on August 15, 2016, by GAVL
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I'll be the first to tell you, I love what I do. Every day I get the pleasure of helping law firms grow their practice through effective digital marketing. Every time I hear a client success story it drives me to work harder and get better at what I do. We recently signed up a new client who'd heard about the success another one of our clients was having through search engine optimization (SEO). This new client had been with another web design and SEO agency for a [...]
There are a whole lot of search engine optimization (SEO) providers and agencies out there that claim to be SEO “experts”. Most provide quality SEO services and can succeed in helping your law firm’s website climb Google’s rankings, but every now and then you’ll come across one that doesn’t quite fit the bill. There are a surprising number of dishonest SEO “experts” out there looking to make a quick buck off business owners they hope don’t know any better. But, hey, you’re reading this. You know better. So, [...]
Ever heard the term “storytelling approach” in regards to legal writing and marketing? Digital marketers like us use it in reference to how we let folks know about law firms and legal practices like yours. It helps us get the word out in a 100% organic nature, and it’s employable by anyone—not just marketers. The theory behind storytelling marketing is pretty simple. If you have a good story, people want to know about it. If you share a story about your law firm and its history instead of [...]
Disclaimer #1: This article gets fairly technical. By now you’ve probably heard about Google AMP, AMP meaning Accelerated Mobile Pages. Then again, perhaps not—especially since you’re a busy lawyer. For those of you who have no idea what I’m talking about, no problem. Google AMP is a new way to build web pages for static (non-dynamic) content that can load super-fast. It’s primarily directed towards mobile devices. Have you have ever clicked a link while browsing Twitter on your phone wishing it would load faster? We all have. [...]
If you follow the latest webmaster and SEO blogs, you’re likely familiar with the fact that there’s been a recent push for those keyword-rich .news, .live, .lawyer, .attorney, and .law TLD addresses (top-level domain addresses) that are becoming slightly popular. For those unaware, here’s a brief rundown: Essentially, companies are selling web addresses that make your law firm website URL end in .law or .attorney instead of .com. This end portion is what’s referred to as the top-level domain or TLD portion of your domain name. As unique [...]
