Your law firm's website is often the first point of contact with potential clients. Think of it as a digital handshake that can either build confidence or push users toward a competitor. With heavy competition in the industry, your law firm's website must be more than visually appealing. You need it to function as a client-focused, easy-to-navigate platform designed to guide, inform, and convert. This is a tool that works behind the scenes to support the user's journey and encourage meaningful engagement. At GAVL, we always design websites [...]
You already know the importance of first impressions. So, if your law firm's website is slow, hard to navigate, or looks generic, visitors may leave before they even get a chance to see what makes your practice an authoritative source. While page builders like Elementor, Divi, and SeedPod promise a quick and easy way to design a site, they often come with hidden downsides. These issues can hurt your site's performance, SEO, and overall user experience. Here is why relying on a page builder might hold your law [...]
A great looking law firm website that runs smoothly, helps visitors locate the information they need, and is easily and organically found on search engines is the #1 way to gain new clients online. By now you may already know this, especially if you’ve read our spiel. What you may not know is how to turn a decent website into one clients won’t gloss over. Or, perhaps more imperatively, how do you turn a not-so-decent site into one that’s more than decent? You do this by utilizing proven [...]
If you’re a lawyer with a website, there’s a good chance you’re familiar with those pop-up live chats that are extremely popular on many law firm websites. If not, take a few moments and browse the sites of your competitors. You’ll find what we’re talking about. You’ll be on a firm’s site one minute, happily looking around, then all of the sudden—bam—a smaller window pops up in front of your screen, asking if you’d like to speak to a live representative. At best, these pop-up windows are rather [...]
Disclaimer #1: This article gets fairly technical. By now you’ve probably heard about Google AMP, AMP meaning Accelerated Mobile Pages. Then again, perhaps not—especially since you’re a busy lawyer. For those of you who have no idea what I’m talking about, no problem. Google AMP is a new way to build web pages for static (non-dynamic) content that can load super-fast. It’s primarily directed towards mobile devices. Have you have ever clicked a link while browsing Twitter on your phone wishing it would load faster? We all have. [...]
It seems we may be seeing a subtle, new design for Google.com sooner than later. Some members of Reddit are reporting a new redesign “test”. The new design only seems to be available for certain web users so far which may confirm its testing status. Google hasn’t made an announcement regarding the redesign at the time of writing this article. The redesign is in-line with the company’s visual design techniques which are part of Google’s Material Design. The changes, rather subtle, are noticeable when comparing two screenshots. Here’s [...]
In the past, Google has allowed website owners to test their sites using tools like PageSpeed Insights, PageSpeed Tools, and the company’s Mobile-Friendly Test which focuses on website design. These tools have proven invaluable for experienced website designers and developers, but for small business owners like law firm owners who may prefer tools that are simpler to understand and more user-friendly, there haven’t been many options available. Until now. Released June 2, 2016, the Google TestMySite tool is now available, giving website owners an easy way to see [...]
