Behind the GAVL: Loving Legal Marketing
It’s time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we’ll be asking our team a question and sharing their answers. They’ll share great insights about working for the company, the industry, and life in general.
Ready for a peek behind the GAVL?
Last week we asked our team to talk about what they love most about working in the legal marketing industry. Here are the answers they shared:
Ryan Raplee
Co-Founder & CEO
“The best part about working in the legal marketing industry is how competitive it is. After all these years, I still love what I do. I genuinely look forward to Mondays and starting a fresh week. There is never a boring day or week and the time flies by so fast. Now don’t get me wrong, the competitiveness and volatility of Google search has definitely hastened my hair loss and gray hair growth. ”
Lucas Hardgrave
Lead Content Writer
“I enjoy the unique challenges of working in the legal industry. We take information that’s often loaded with legal jargon and difficult for most people (including ourselves!) to understand, and turn it into information that’s more approachable and lets folks get they knowledge they need to make a very important phone call that could change their lives for the better.”
Justin Lutz
Social Media Manager
“After working many years in traditional advertising, I have to say that digital marketing is by far more superior in implementing, maintaining, and reporting. The immediacy and accuracy of results is very tangible. You have a better understanding of ROI in real-time instead of waiting for the latest Nielsen Report.”
Caitlin Lane
SEO Manager
“For me, the best part about working in the legal marketing industry is having the opportunity to continually meet new challenges head-on. There are no boring days—there is always something new to learn about it, evaluate, or take action on. And at the end of the day, I can’t think of anything more rewarding than helping people connect to the lawyers and information they need.”
Perry Perkins
Content Writer
“What I love most about working in the legal marketing industry is really the same reason I enjoy writing in general. I love helping people find answers and information that makes their lives easier and more enjoyable.”
Theresa Carlson
Content Writer
“I love using my knowledge and skills in the legal field to help people find the support they need. Let’s face it: legal jargon is hard to understand even for the most well-educated person. Taking those terms and breaking them into easy-to-read content is one the best parts of this job. Plus, we get to be problem-solvers, helping people connect with skilled and experienced attorneys in the industry.”
Sebastian
Mischief Manager
*soft whines that come with a side of big, sad eyes and rocking gently from side to side like a dork* (loosely translates to: “Come onnn, get off the computer and let’s go outside to romp in the snow!”)