Law Firm Social Media
Social media has evolved past a digital medium used to stay in touch with friends and family. Now, most people expect to be able to find everything from a hairdresser to legal services on these platforms. Forgoing this form of online engagement is a huge missed opportunity for law firms who are eager to expand their client bases, improve their online reputation, and increase revenue.
In the highly competitive world of legal marketing, other law firms have already recognized the value of having an effective social media presence. According to a 2022 survey from the American Bar Association, 89% of participants reported that their firms have a presence on at least one platform, such as Facebook or LinkedIn.
In today’s world, law firm social media marketing is no longer negotiable for offices that want to reach and engage with new clients. GAVL provides full-spectrum support to law offices that are ready to increase their social presence and prowess online.
Do Law Firms Really Need To Worry About Social Media Advertising?
Digital or online marketing is most effective when it structures multiple channels for growth and expanded brand awareness. So what does this mean?
Your total marketing strategy is not complete without the inclusion of various social media efforts.
At GAVL, we understand the role that maintaining high-engagement social media channels plays in building a strong professional and personal brand. Your target audience wants to know that your office is rooted in modern times and practices—no one wants to work with a personal injury or criminal defense lawyer that seems out of touch with today’s reality.
What Can a Strong Social Media Presence Do for Me?
The benefits for law firms are multi-faceted. From crafting a strong professional persona to sharing valuable information with followers, maintaining at least one social marketing channel will give you the opportunity to connect with users in a unique and meaningful way.
Here are just a few examples of the benefits you could see with GAVL managing your socials:
Increased Reach to Prospective Clients
Experts estimate that one in three people who need a lawyer start their journey with a Google search. But search engines aren’t the only places people are turning to for answers.
- Around 40% of people aged 18 to 24 prefer social media websites like Facebook, Instagram, Twitter, and TikTok for conducting online searches.
- At least 72% of American adults use at least one social media platform.
- A total of 69% of adults use Facebook, and 81% watch YouTube videos.
As an attorney, it’s your job to meet your clients where they are. Social media tools give you the ability to do exactly that.
Boosted Position Within Your Local Community
From our experience working with lawyers, we know that most firms have a strong presence within their local community. When one of the lawyers we work with sponsors an event, works with a charity, or wins an award, we make sure their followers know about it.
Building trust and respect with the people in your city, county, and local area is key to reaching more clients.
Improved Professional Networking
Websites like Facebook have moved past the point of being used primarily for sharing friends and family posts. Now, most consumer brands recognize the value of creating their own content to build connections with potential clients and other businesses.
So much of today’s networking takes place in a digital setting. Social media for law firms is the smartest way to strategically position yourself as an online authority in your area of law.
What If I Don’t Have Time To Deal With a Social Media Platform?
Worried that you won’t be able to dedicate the time needed for leveraging social media marketing to reach potential clients? Don’t worry about it—that’s what we’re here for.
GAVL is a full-service digital marketing agency that exclusively operates within the legal industry. We provide comprehensive search engine optimization (SEO) services, website design, video production, and full-time social media management.
With GAVL, social media marketing efforts don’t have to be hard.
Which Social Media Platforms Are Best for Lawyers?
Want to network with other legal professionals? Interested in client development? Not sure if you should create a Facebook page, take advantage of LinkedIn marketing, or explore other options?
You don’t need a presence on every single social media platform out there. Instead, create profiles on the websites that make the most sense for your goals.
As social media marketers, we’ve found that law firm pages tend to perform the best and receive the highest engagement on the following platforms:
Want to create content using different social media accounts? The sky’s the limit! You can successfully build an audience by creating video content on TikTok or curating professional photos on Instagram. Other social media channels like YouTube make creating and sharing videos easy.
If it makes sense as part of your content strategy, managing a company page on almost any social network that you’re eager to try can support organic efforts to increase website traffic.
Our job isn’t to limit your vision. It’s to help you reach your goals.
Building an Effective Social Media Strategy With GAVL
Social media for lawyers can feel confusing at the beginning, but creating content doesn’t have to be complicated. Not sure where to start? GAVL will work closely with you to create the marketing plan that makes the most sense for your law firm.
Our team will prop up and advance your law firm’s goals by:
- Helping you create social media posts
- Sharing helpful legal content
- Cross-posting blogs and other content across multiple social media accounts
- Creating meaningful and engaging connections
- Interacting with followers and replying to comments
Social platforms also create unique opportunities for dynamic video marketing. Whether you want to share your professionally produced videos or short-form vlogs with helpful and relevant content, platforms like Facebook and Twitter can give your firm the jumping-off point it needs.
What About Paid Advertising?
Paid social media advertising can play a critical supporting role in your online marketing plan. While we are strong believers in the organic reach that social media for lawyers can achieve, we also understand the inherent limitations of some of these platforms.
Complex algorithms for social media platforms govern who sees your content and when, and you may not have much say in the timelines in which you show up.
At GAVL, we help our clients determine when Facebook ads will be a beneficial complementary element to their current marketing strategies. When you choose to run ad campaigns on Facebook, you can:
- Detail your target audience
- Set a clear and actionable objective
- Advertise professional services
- Easily monitor performance metrics
In addition to paid Facebook advertising, we also offer paid LinkedIn advertising.
The average person spends a significant portion of their day on their social accounts. Running ads where your potential clients already are will yield a greater return on investment (ROI) for your efforts.
The Do’s and Don’ts of Social Media Marketing for Law Firms
Law firm social media is a growing and evolving component of online marketing. So how can you be certain that you’re reaching your target audience and not pushing them further away?
Here are some of the do’s and don’ts that we live by at GAVL:
- Do prioritize thought leadership and firm life
- Don’t ignore negative posts and comments
- Do build brand awareness through thoughtful and valuable content
- Don’t go too hard on the sales pitch
- Do keep your pages and accounts up to date
- Don’t expect immediate results
We want your online presence to be a fun, positive, and engaging experience for you and your clients. By maintaining high standards and immediately addressing any negative comments or feedback, we are able to produce high-quality results for the lawyers and attorneys we work with.
GAVL Makes Building a Law Firm Social Media Strategy Easy
By now, it should be clear—having a strong presence on social media is necessary to keep your law firm fresh in the minds of potential clients, your community, and your peers within the legal profession.
Ready to take the first step into social media marketing, or want help revamping your current strategies? GAVL’s marketing team is here for you. We’ll help you grow your social media accounts into thriving sources of client growth and retention. Let’s talk about your goals and how our strategies will help you meet them.
Come see us at these events.
2023 OAJ Winter Convention
GAVL is proudly sponsoring and exhibiting at the 2023 Ohio Association for Justice Winter Convention!
AAJ 2023 BOSS Summit
GAVL is a proud sponsor of the first ever AAJ BOSS Summit!