Facebook Ads

Facebook was the first social media platform to surpass one billion registered users, with more than 2.9 billion monthly active users, it is still, by and large, the most-used social network.

So why aren’t you advertising there yet?

Maintaining an engaging Facebook page is just one part of your key to success on this platform. The online world is a busy place, and organic reach will only take you so far when you are trying to generate leads and accumulate more clients.

For law firms, targeted ads can play a crucial role in your digital marketing plan. But why Facebook? Let’s get into it.

Do Facebook Ads Work for Lawyers?

Facebook ads are incredibly effective at connecting potential clients with your services. Unlike Google’s PPC ads, targeted content on Facebook allows you to more clearly and accurately define your target audience. This gives you greater leverage over who ultimately sees your ads.

What else makes Facebook a great platform for law firm advertising? Here are just a few reasons:

A/B Testing

Facebook facilitates the use of A/B testing, which allows you to tweak different variables to see which kinds of ads your target market responds to most positively. Alter the image, use a different video, or change up your copy on one ad while still maintaining the original version. Different users will see either the A or B version of your ad.

The results of running A and B ads should steer the direction of future marketing campaigns on the platform, informing every decision you make, from who to target to what types of pictures to use.

High Return on Investment

We know that law firms want to see a solid return on investment (ROI) for the money they put into their marketing efforts. The Facebook ad program provides a uniquely lucrative opportunity to maximize ROI while simultaneously supporting your organic reach on the platform.

The reality is that your future clients are on social media. The average person spends more than two and a half hours per day on social media, with more than 30 minutes of that time dedicated to Facebook—the largest share of any platform.

Effective for Multiple Practice Areas

Unlike other more traditional forms of advertising, the effectiveness of ads on social media are not necessarily limited to specific practice areas. No matter what types of cases your law firm handles, you’ll be able to find a foothold with your audience.

Marketing campaigns on Facebook are appropriate for law firms that handle:

The social media team at GAVL is ready to talk with you about increasing brand awareness, website traffic, click-through rates, and conversions with strategically outlined Facebook ads.

Running a Facebook Ad Campaign

There are many steps involved in the running of a successful advertising campaign—you don’t want an inexperienced team handling this for you. That’s where GAVL comes in.

Our marketing and social media teams have the experience needed to navigate complex social network landscapes, including those that influence the overall effectiveness of Facebook ads. Here’s what you can expect when GAVL handles the details of advertising on social networks for you.

Set Your Campaign Objective

Our social media team will work closely with your law firm to establish campaign goals and objectives. Some of the most common ad objectives include:

  • Increase website traffic
  • Increase conversions
  • Increase the use of online contact forms
  • Expand reach and brand recognition

We’ll help you set a clearly defined objective that is actionable, goal-oriented, and measurable.

Target Your Audience

Do you know who your target audience is? At GAVL, we rely on our years of experience and research to create the most effective target group for your ads. Facebook allows a high amount of customization for advertisements on its platform, which allows us to define your audience as clearly and specifically as possible.

Use Geofencing

Local search engine optimization (SEO) is a strategy that helps boost your ranking for local searches related to your law firm’s services. When a person searches for “personal injury lawyer” near the vicinity of your office or within your local area, it’s what helps your website rank near the top of the results.

Facebook also allows you to market to a specific geographic area through a practice known as geofencing. This location-targeting feature lets you set specific parameters regarding location as definitive as one mile around your law office.

Understanding where and how to set a geographic location and which ranges are optimal for which practice areas are two examples of knowledge that we’ve acquired through years of practice and dedication to social media marketing.

Manage Your Schedule and Budget

We’re sensitive to the fact that the ads we’re running are on your dollar. Through careful planning, moderation, and monitoring, we build detailed advertising schedules that fit within any budget. Not sure if Facebook ads have a place in your marketing budget? Let’s talk—our social media experts might have the solution to your problem.

Analyze A/B Ads

We are no strangers to the importance of analytics in a strong digital marketing campaign. We make informed decisions about the future and direction of our clients’ marketing strategies by building on data we’ve collected, analyzed, and turned into actionable information.

Facebook ads are no different. With the availability of A/B advertising, our social media team can readily take the raw data created by two different ads and determine which is most effective at meeting your goal. This allows us to continually prioritize copy, pictures, videos, and placement that yield the greatest ROI.

Why Work With GAVL To Run Facebook Ads for Your Law Firm?

Our years of digital marketing experience operating within the legal industry have given us the insight needed to help you craft the best possible social media ad strategy.

At GAVL, we are tireless content creators, SEO experts, website designers, video production specialists, and social media managers. As a full-service marketing agency, you can expect us to commit the highest levels of dedication and quality to your digital marketing strategy.

We’re ready to take your law office to the next level—are you? Let’s talk about what GAVL can do for you.