Category: Social Media

Ideas for Creating Law Firm Social Media Posts

Published on September 20, 2023, by

Social Media

Law firms can boost their social media presence by posting engaging content that resonates with their target audience. Here are some ideas to get started: Promote yourself and your people to build brand recognition: Keep your followers updated about your latest events, awards, educational CLEs, lectures, and sponsorships. Highlight case studies: Share stories of how you helped clients overcome legal challenges and achieved favorable outcomes. Use real-life examples to illustrate the value of your services and showcase your expertise. Provide educational content: Create blog posts, infographics, or videos [...]
+ Continue Reading

What is Facebook’s New “Services Template” and Do You Need It?

Published on October 1, 2018, by

Social Media

As expected with the algorithm changes that Facebook made earlier this year, business pages have seen their organic reach take a nosedive and many of us are willing to try whatever it takes to fix this. Recently, Facebook business page users received emails stating that the company was pushing its template options now more than ever, which hopefully could help your engagement woes. You may have missed this email in your inbox, possibly skimming right over it since we’ve all gotten so many from Facebook this year already. [...]
+ Continue Reading

Social Media in 2018 Requires Different Approaches for Different Platforms

Published on May 16, 2018, by

Social Media

The days of cross-posting are behind us. Busy social media marketers used to find comfort in being able to compose a post and use it across all the social media platforms that we happened to be using for that project-- but boy have things changed. 2018 came with updates and upheaval. Major platforms such as Facebook and Twitter gave us heavy-hitting policy changes that threw some of our existing social strategies right out the window. It is becoming increasingly important to realize the key differences in each platform [...]
+ Continue Reading

What Facebook’s Changes Mean for Your Law Firm

Published on March 13, 2018, by

Social Media

With the new year always come a lot of new experiences and changes. But one place we all know, Facebook, has been rolling out some pretty major updates so far in 2018. Facebook noticed that its users were dissatisfied with the content on their newsfeeds, citing that branded content was pushing out the important posts from their friends and family. They decided the site needed to implement a major overhaul of how all users interact with the platform and what they will find on their newsfeeds. Mark Zuckerberg [...]
+ Continue Reading

Social Media as the New Legal Industry Word of Mouth

Published on February 8, 2018, by

Social Media

For as long as there have been lawyers, legal representation has largely been a word-of-mouth business. Satisfied clients recommend legal services to their friends and family based on experience they may have had. This type of advertising can have a huge impact on a firm’s reputation, because if someone you know and trust would recommend a service, it must be good, right? If you stop and think about it, you may not be getting the whole story. Word of mouth from one or two people is not a [...]
+ Continue Reading

How Lawyers Should Use Twitter

Published on January 16, 2018, by

Social Media

We all know that social media is one of the best tools for getting our message out into the world and connecting with other people. Twitter, Facebook, and the like are used personally and professionally on a grand scale. We have embraced character limits and boosted posts to make sure our content gets to our intended audiences. But what if I said that social media isn’t just for talking? Many users overlook that the same place where they can send out content, is also where they can get [...]
+ Continue Reading

An Open Letter to Tweeting Lawyers

Published on November 30, 2016, by

Social Media

If you think that your social media presence is a huge hassle that you’re forced to deal with and maintain, STOP. If you think that social media success for law firms is an unattainable feat, STOP. Stop thinking and start realizing that social media can be an incredible opportunity for your firm! The faster you stop with the negativity and start with the opportunity, the easier it all gets. Of course, getting the right kind of help for any stage of your tweeting career can’t hurt either. Oh, [...]
+ Continue Reading

Tips for Using Social Media to Generate Legal Client Leads

Published on May 11, 2016, by

Social Media

You’ve probably heard the terms “lead generation” and “lead conversion” before in regards to gaining new legal clients. In legal digital marketing, lead generation is the process of gaining new potential clients after they view your site or social media post and gain an interest in your firm. Lead conversion occurs when those interested potential clients take their interest one step further. Instead of just viewing your website’s front page, a potential client will take a look at social media, they may follow a link and end up [...]
+ Continue Reading