GAVL Legal Marketing Blog

Behind the GAVL: A Spooktacular October

Published on November 3, 2023, by

Behind the GAVL

As the days shorten and the time of the year where we count our blessings approaches, we thought it'd be the perfect time to start a new blog series that highlights the team members of GAVL. Our amazing team members are the blood and energy of GAVL. In this new series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked [...]
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Why Your Law Firm’s Internal Backlinks Matter

Published on October 4, 2023, by


Getting quality backlinks from reputable websites is one of the most important ranking factors for SEO. But what about your website’s internal linking structure? Let’s get into why your law firm’s internal backlinks matter and three changes you can make today. In this blog, I’ll answer questions like: What are internal links? What role do internal links play in SEO? Does anchor text placement matter? (more…)
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Ideas for Creating Law Firm Social Media Posts

Published on September 20, 2023, by

Social Media

Law firms can boost their social media presence by posting engaging content that resonates with their target audience. Here are some ideas to get started: Promote yourself and your people to build brand recognition: Keep your followers updated about your latest events, awards, educational CLEs, lectures, and sponsorships. Highlight case studies: Share stories of how you helped clients overcome legal challenges and achieved favorable outcomes. Use real-life examples to illustrate the value of your services and showcase your expertise. Provide educational content: Create blog posts, infographics, or videos [...]
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Refer to Scale: Using SEO to Make Smart Moves and Manage Risks With the Growth of Your Firm

Published on August 16, 2023, by


Scaling a contingency fee-based firm requires a well-orchestrated blend of resources, strategic moves, and growth tactics. At times, it can feel like a leap of faith, but it doesn’t have to be a blind leap. In this guide, I will share my thoughts on how to leverage case referrals blended with strategic Search Engine Optimization (SEO) to expand your firm across office locations, staff, and even practice areas. Let’s get to it! (more…)
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How Law Firms Can Help Their Digital Marketing Agency

Published on August 10, 2023, by


Here at GAVL we often get asked by our clients how they can help us along the way to being more successful. This article highlights a handful of my typical responses. When you hire an agency like GAVL, we genuinely want to be an extension of your firm. We also understand that you pay your agency for services and sometimes just don’t want to think about these things, and that’s fine—we can still be successful. At GAVL, we work hard. We just ask that you think about these [...]
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GAVL Video and Legal InSites Rebrand as GAVL, Launch New Site

Published on June 28, 2023, by

Press Release

WILLIAMSPORT, PA, June 28, 2023 — Since the company was founded in 2016, Legal InSites has helped law firms and lawyers around the U.S. share their unique stories with potential clients through high-end website development, search engine optimization, and social media/content management services. In 2020, the founders of Legal InSites founded GAVL Video, a sister company that created cinematic videos for law firms. Today, the founders of both companies are proud to announce that Legal InSites and GAVL Video are entering into a joint venture and marketing agreement [...]
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Legal InSites Sponsoring Alabaster’s “Cup of Love” Event

Published on February 1, 2022, by


It's an awesome week here at Legal InSites! We're thrilled to welcome Rhonda (Ohio) and Caitlin (Arizona) to our amazing content team! This officially makes us a "remote"-friendly organization and no longer solely based out of Williamsport, PA. Allowing for remote flexibility has opened our talent pool exponentially and we couldn't be more excited. In other news, here in Williamsport, we have an awesome coffee roasters and tea place called Alabaster. Alabaster has a Community Tap Program where they donate $2 from the sale of a special drink [...]
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How to Make Sure Your Links Are Reputable in Blogs

Published on January 15, 2021, by

Legal Content Writing

Throughout schooling, you were likely told about the importance of picking reputable, or credible, sites for linking sources used in papers and other assignments. Choosing .gov, .edu, and .org websites was the best you could do to show that the site you were referencing had solid information. When linking to other sites in blog posts, this same advice still holds true. It helps to show that the information you’re linking to comes from a reputable source. (more…)
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Happy (Safe) New Year: Here’s to a Great 2021

Published on January 4, 2021, by


Here we are. We made it. It’s 2021. We made it through what many will call the most troublesome year in our lifetime. The amount of loss we have suffered in the path of COVID-19 is unfathomable. Truly tragic. However, there have been more than a few wonderful things that have come out of this horrendous pandemic. (more…)
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Employee Spotlight: Justin Lutz, Social Media Specialist

Published on October 15, 2020, by

Employee Spotlight

Justin is the social media specialist for Legal InSites. He creates and maintains clients' active social media profiles on Twitter, Facebook, and LinkedIn to regularly share new site content, blog posts, and local news that will help build an online reputation to acquire an entirely organic follower base establishing new connections. On a weekly basis, he follows professionals, organizations, colleagues, and competitors that may result in reputation growth or express interest in connecting with the clients. Furthermore, Justin maintains and oversees our client’s Facebook ads to increase engagement, [...]
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