GAVL Legal Marketing Blog

Behind the GAVL: 2023 Holiday Edition!

Published on December 13, 2023, by

Behind the GAVL

It's time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team to share their favorite holiday traditions. Here are the answers they shared: Ryan Raplee Co-Founder & CEO "My wife makes the most amazing chex [...]
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GAVL Is Sponsoring the Hot Stove Banquet on Jan. 17

Published on December 12, 2023, by

News

Our legal marketing company, GAVL, is proud to announce our sponsorship of the Hot Stove Banquet, which is taking place in the Grand Ballroom of the Genetti Hotel in Williamsport, PA on Wed., Jan. 17, 2024. The event, slated to get underway at 6:30 p.m., features a multi-course dinner, Q&A sessions with special guests, and live auctions of sports memorabilia. A portion of banquet proceeds will go to the Lycoming County United Way, a long-time charity partner of the Williamsport Crosscutters. Banquet attendees announced thus far include Ed [...]
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Mastering the Marathon: The Strategic Advantage of SEO in Smaller Cities for Personal Injury Law Firms

Published on November 30, 2023, by

SEO

Personal injury SEO (search engine optimization) is a marathon, not a sprint. While many law firms believe they should focus on conquering large-population, major metropolises, a strategic shift towards smaller cities and suburbs can offer unique advantages, especially considering the time it takes to build authority in the competitive personal injury digital arena. In this blog, I'll focus on the benefits that law firms just starting their SEO investment/journey can reap by directing their efforts towards less saturated markets, allowing their firm to build its digital marketing foundation [...]
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Behind the GAVL: A Spooktacular October

Published on November 3, 2023, by

Behind the GAVL

As the days shorten and the time of the year where we count our blessings approaches, we thought it'd be the perfect time to start a new blog series that highlights the team members of GAVL. Our amazing team members are the blood and energy of GAVL. In this new series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked [...]
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Why Your Law Firm’s Internal Backlinks Matter

Published on October 4, 2023, by

SEO

Getting quality backlinks from reputable websites is one of the most important ranking factors for SEO. But what about your website’s internal linking structure? Let’s get into why your law firm’s internal backlinks matter and three changes you can make today. In this blog, I’ll answer questions like: What are internal links? What role do internal links play in SEO? Does anchor text placement matter? (more…)
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Ideas for Creating Law Firm Social Media Posts

Published on September 20, 2023, by

Social Media

Law firms can boost their social media presence by posting engaging content that resonates with their target audience. Here are some ideas to get started: Promote yourself and your people to build brand recognition: Keep your followers updated about your latest events, awards, educational CLEs, lectures, and sponsorships. Highlight case studies: Share stories of how you helped clients overcome legal challenges and achieved favorable outcomes. Use real-life examples to illustrate the value of your services and showcase your expertise. Provide educational content: Create blog posts, infographics, or videos [...]
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Refer to Scale: Using SEO to Make Smart Moves and Manage Risks With the Growth of Your Firm

Published on August 16, 2023, by

SEO

Scaling a contingency fee-based firm requires a well-orchestrated blend of resources, strategic moves, and growth tactics. At times, it can feel like a leap of faith, but it doesn’t have to be a blind leap. In this guide, I will share my thoughts on how to leverage case referrals blended with strategic Search Engine Optimization (SEO) to expand your firm across office locations, staff, and even practice areas. Let’s get to it! (more…)
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How Law Firms Can Help Their Digital Marketing Agency

Published on August 10, 2023, by

Marketing

Here at GAVL we often get asked by our clients how they can help us along the way to being more successful. This article highlights a handful of my typical responses. When you hire an agency like GAVL, we genuinely want to be an extension of your firm. We also understand that you pay your agency for services and sometimes just don’t want to think about these things, and that’s fine—we can still be successful. At GAVL, we work hard. We just ask that you think about these [...]
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GAVL Video and Legal InSites Rebrand as GAVL, Launch New Site

Published on June 28, 2023, by

Press Release

WILLIAMSPORT, PA, June 28, 2023 — Since the company was founded in 2016, Legal InSites has helped law firms and lawyers around the U.S. share their unique stories with potential clients through high-end website development, search engine optimization, and social media/content management services. In 2020, the founders of Legal InSites founded GAVL Video, a sister company that created cinematic videos for law firms. Today, the founders of both companies are proud to announce that Legal InSites and GAVL Video are entering into a joint venture and marketing agreement [...]
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Legal InSites Sponsoring Alabaster’s “Cup of Love” Event

Published on February 1, 2022, by

Events

It's an awesome week here at Legal InSites! We're thrilled to welcome Rhonda (Ohio) and Caitlin (Arizona) to our amazing content team! This officially makes us a "remote"-friendly organization and no longer solely based out of Williamsport, PA. Allowing for remote flexibility has opened our talent pool exponentially and we couldn't be more excited. In other news, here in Williamsport, we have an awesome coffee roasters and tea place called Alabaster. Alabaster has a Community Tap Program where they donate $2 from the sale of a special drink [...]
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