When it comes to marketing your law firm, your contract with your legal marketing agency should be more than just a formality; it's an essential partnership. You pay for a certain service, and you expect them to deliver. But what happens if that current marketing strategy is not working for your firm? If you're starting to wonder whether your current agency meets your needs, it might be time to consider alternatives. Legal marketing isn't static. It requires constant adjustment, analysis, and growth. Remember that not all agencies deliver [...]
With the majority of clients beginning their search for legal services online, your firm's digital presence is not optional. It is vital to your success. Marketing a law firm is a monumental task. Just when you think you have it all figured out, something changes, and your law firm stops bringing in leads. If you are facing these struggles, you need a legal SEO agency to take your law firm to the next level. As the Sales Development Representative at GAVL, I've worked with countless attorneys and their [...]
You're at the point in your legal career where you've found the practice area that you're passionate about. It motivates you to get up daily and zealously advocate for another client. That's an indicator of the practice area where you'll want to establish yourself as a thought leader. Becoming an authoritative source in a particular area of the law can prove fruitful for you and your firm on multiple levels, including from a marketability standpoint. As the Co-Founder and CEO of GAVL, a legal marketing agency, I want [...]
Here at GAVL we often get asked by our clients how they can help us along the way to being more successful. This article highlights a handful of my typical responses. When you hire an agency like GAVL, we genuinely want to be an extension of your firm. We also understand that you pay your agency for services and sometimes just don’t want to think about these things, and that’s fine—we can still be successful. At GAVL, we work hard. We just ask that you think about these [...]
If you’re like most other lawyers, you or someone you know set up Google My Business (GMB) for your firm and probably forgot about it. Considering the recent changes below, now is the perfect time to finally log in and make some updates. This post is short, sweet, and to the point. Take some action. Business Description Back in August of 2016, Google removed the ability to edit a business description inside of GMB. Not cool, Google. On March 28th, 2018, Google announced on Twitter that it’s back! [...]
The internet is flooded with thousands of companies offering to host your website. You may think it’s the last thing you should worry about and that any old host will do. You couldn’t be more wrong. In the crazy competitive legal SEO world, a top-of-the-line web host is critical to your success. Qualities to Look for in a Web Host History. How long have they been in business? I dare say starting a web hosting company is the easiest business to start on the internet. They come and [...]
One idea that gets thrown around a lot in marketing and content creation these days is the concept of “client-driven”. But what does the term mean and how does it apply to law firms and legal content writing? Let’s break it down. At its core, client-driven content refers to content that’s created with the client in mind. Clients “drive” the content, in other words. Before a blog post, practice area page, video, social media post, or other piece of content that’s made for the public eye is created, [...]
As we already know, it’s 2018 and the times are changing. No longer is your website just an online brochure you want potential clients to only go to only when they see your website URL on a billboard or in a TV commercial. In 2018 and beyond your website should be a powerhouse lead-generating machine. Unfortunately, it’s not that easy. To turn your website into a powerhouse lead-generating machine, you need to invest time, energy, and yes—money. You know the saying. It takes money to make money. I’m [...]
As a small or solo practice law firm, it can be intimidating to look at what large and corporate legal practices are doing and why. Everything from a large firm’s budget to their practice policies, case proceedings, and marketing strategies will vary from those of a small practice. Despite these differences, glancing at the corporate legal world every now and then can be useful. Large practices tend to notice industry changes quicker, and we can learn a lot about what not to do when looking at statistics. Two [...]
Google has announced a new ranking algorithm that will affect mobile search queries. Google is calling it the “Speed Update”. Starting in July 2018, page speed will officially be a ranking factor for mobile searches. Google has been using speed as a ranking signal in desktop searches since 2010. With them shifting to a mobile-first index, this update only makes sense. This update will only affect a small amount of search queries that deliver the slowest experience to users (everything revolves around the user experience, as it should). [...]
