Why Law Firms Need To Optimize for Search and AI Answer Engines
Search is changing, and the time to change your approach to law firm SEO is now. That doesn’t mean abandoning search engine optimization strategies, though. Instead, law firms need to optimize for both search and AI answer engines. What Are AI Answer Engines? AI answer engines are systems that rely on a variety of advanced systems, like natural language processes and artificial intelligence, to provide answers to users. Some of the most well-known AI answer engines include: ChatGPT Google Gemini Microsoft Copilot Perplexity Meta AI AI answer engines [...]
