Episode 1 of Behind the Gavl launches with host Ryan Raplee (Co-Founder & CEO of Gavl) and a clear mission: give law firms real-world, behind-the-scenes insight on legal marketing, SEO, and emerging AI trends straight from the agency floor.
Ryan is joined by Caitlin Lane (SEO Manager) and Catherine Rodman (Sales Development Rep) to break down what’s actually changing in search as we head into 2026. Especially the rise of Google AI Overviews and zero-click search, where users get answers without ever visiting a website.
You’ll hear practical, law-firm-specific takeaways on:
Plus, Ryan and the team share what “Behind the GAVL” looks like day-to-day. Conferences, client work, and building high-performance law firm websites without page builders or bloat.
Subscribe for twice-monthly episodes on law firm SEO, legal marketing strategy, and how to stay visible in an AI-driven search world.
