Behind the GAVL podcast - Episode 8: What Makes a High-Performing Law Firm Website?
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How PR Helps Law Firms Control Their Narrative with Ray DeLorenzi from RebuttalPR
Behind The GAVL

How PR Helps Law Firms Control Their Narrative with Ray DeLorenzi from RebuttalPR

  • Season
    1
  • Episode
    5
  • Published Date
    March 11, 2026
  • Episode Duration
    37 Minutes
  • Watch on YouTube
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We made it to episode 5 of Behind the GAVL! Thanks to everyone who has tuned in with us thus far.

This week, we were lucky to be joined by Ray DeLorenzi the Founder of RebuttalPR.

He joined our very own Ryan Raplee (Co-Founder & CEO of GAVL) for a look at how your businesses reputation and visibility online matter now more than ever.

In this episode Ray and Ryan dive into:

  • Why should law firms care about PR?
  • How does PR efforts affect your visibility online?
  • How does AI affect the way people are finding you online?
  • What exactly is Public Relations (PR)?

Ray has more than a decade helping shape the public narrative around some of the most high-profile mass tort and class action cases in the country. You can learn more about Ray and the amazing team at RebuttalPR on their website at – www.rebuttalpr.com.

Tune into this episode and see Ryan and Ray discuss how media strategy, reputation, and digital visibility intersect with legal marketing today.

Subscribe to Behind the GAVL for more conversation.

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