Relationships Over Business Cards: Conference Tips for Attorneys

In Episode 14 of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL, is joined by Catherine Rodman, Head of Sales at GAVL, for a conversation ahead of the American Association for Justice (AAJ) Annual Convention in Chicago and why conferences are about so much more than collecting business cards.

Whether you’re attending AAJ for the first time or you’ve been going for years, Ryan and Catherine share practical advice on making the most of your conference experience, building meaningful relationships, and avoiding some of the common mistakes they’ve seen make over the years…

Topics covered in this episode:

• How to build genuine relationships at legal conferences
• Conference scams and what to watch out for
• What to expect at the AAJ Annual Convention
• Tips for first-time conference attendees
• Networking advice for attorneys and legal vendors
• Why showing up consistently matters in the legal industry

In this convo, Ryan and Catherine share stories from past conferences, their favorite memories of AAJ, and why some of the best opportunities come from simply meeting people and building relationships over time.

If you’re heading to AAJ this year, be sure to stop by Booth #102, say hello to the team, and check out GAVL’s video room.

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Thanks for tuning into another episode of Behind the GAVL, a legal marketing podcast serving law firms across the country.

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