In this episode of Behind the GAVL, Ryan Raplee, Co-Founder and CEO of GAVL, sits down with Brian Garelli, President and Founder of Preferred Capital Funding.
Together, they explore the gap that exists in almost all law firms—the difference between the case an attorney sees and the actual experience a client is living through daily.
While legal professionals are trained to focus on facts, strategy, and outcomes, clients are often navigating stress, uncertainty, and major life transitions at the same time.
This conversation dives into why empathy isn’t just a “nice to have” in the legal space—it’s a competitive advantage.
Brian brings over 25 years of litigation experience and founded one of the first pre-settlement funding companies in Illinois in 1998. Under his leadership, PCF has grown into one of the largest in the country, with a strong focus on supporting attorneys and their clients throughout the life of a case.
In this episode:
If you’re in legal marketing, firm leadership, or a client-facing role, this episode offers a grounded perspective on what it really means to connect with clients—and why it matters more than ever.
Thanks for tuning into another episode of Behind the GAVL, a legal marketing podcast serving law firms across the country.
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