Justin Lutz

As GAVL’s Social Media Manager, Justin Lutz leads the strategy and execution of campaigns that strengthen law firms’ online reputations and drive meaningful engagement. With over 20 years of experience across communications, marketing, and digital media, Justin brings a creative, data-driven approach to every project—balancing thoughtful storytelling with measurable results.

At GAVL, he manages multi-platform social strategies, paid and organic content campaigns, and audience growth initiatives that help law firms connect authentically with clients and communities. His expertise spans social media marketing, SEO, content planning, account/ad management, and visual/sound design.

A proud Penn State graduate with a B.A. in Communications, Justin has also completed advanced studies through Lock Haven University’s Master of Liberal Arts program. Beyond GAVL, he’s active in his local arts and nonprofit communities—volunteering his creative skills to organizations throughout Lycoming County.

When he’s not managing content calendars or crafting campaigns, you’ll likely find Justin exploring new design trends, taking photos, writing/recording/performing music, or supporting local arts events.