Why Video Is Essential for Law Firm Growth

Episode 2 of Behind the GAVL dives into why video matters now more than ever—how storytelling drives trust, why people connect with faces over text, and how video turns law firm websites into real conversion tools.

Host Ryan Raplee (Co-Founder & CEO of GAVL) is joined by Oscar Hernandez (Video Editor) and Catherine Rodman (Sales Development Rep) to unpack why GAVL leaned into video early and why it’s now one of the most powerful tools for building trust, visibility, and conversion for law firms.

The conversation breaks down how video has evolved from a “nice-to-have” into a core growth driver—especially as people increasingly trust faces and voices over blocks of text. The team explores how strong storytelling helps firms stand out in crowded markets, answers questions text alone can’t, and turns websites into connection and conversion tools.

You’ll hear practical takeaways on:

• Why people trust video more than written content—and how that impacts client decisions
• How storytelling becomes a firm’s true differentiator, not just production quality
• Where video fits on a law firm website to actually drive conversions, not just views

Plus, Ryan and the team share what’s coming up next for GAVL, including upcoming projects, conferences, and what’s ahead for the agency in 2026.

Subscribe for twice-monthly episodes of Behind the GAVL, where we break down legal marketing, video strategy, SEO, and what’s really working behind the scenes at a growing agency.