How Attorneys Can Help Their Marketing Agency

More Cases. Better Clients. Real Results.

Start a Conversation with GAVL

Most of the time, digital marketing agencies that specialize in the legal industry like GAVL are focused on the ways we can help attorneys and law firms grow their businesses and gain new cases and clientele. It’s why we’re hired, after all. Whatever you need, we’re here to make your lives easier and your marketing goals more obtainable.

Every now and then, however, we get asked how a law firm or lawyer can help us. It’s a great question. Honestly, it’s one we never quite answer in full when asked because it often catches us by surprise.

Thinking about it on a larger scale makes us realize that there are a lot of ways legal clients can help their marketing agencies.

Here are some of the best ways you can help us out:

Answer Emails

Sounds super simple, right? You’d be surprised how difficult it can be to get clients to answer our emails sometimes. We prefer to do most communications via email because email keeps everything in one place and keeps all the important folks in the loop.

You get a ton of emails. We get it (we get a ton of emails too!). But the more responsive you are, the better we can do our jobs. Even if it’s a quick response to tell us you’ll follow up in a couple of days, that small bit of communication is enough to make sure things keep running smoothly and moving forward. Momentum is key in this business.

Get Clients to Leave Reviews

It can be a challenge to ask clients to leave a review after their case is resolved, but favorable reviews are massive when it comes to local SEO, overall brand awareness, and ensuring that your Google Business Profile looks as good as it can.

The more favorable reviews you have, the better you look. It’s that simple. Everyone relies on reviews these days. Don’t neglect them. If you want some tips on getting more reviews, check out this blog.

Ask for Backlinks

Brand awareness is a massive part of marketing right now—even for law firms. One of the best ways to gain more brand awareness is by building reputable links that lead viewers back to your firm’s site. We call these backlinks. The best way to build reputable backlinks is organically.

When you appear in a newspaper or local interview and the article is published online, make sure to ask them to include a link going back to your firm’s website. When you give to a charity or take part in a fundraising event, make sure there’s a link to your firm on the event’s site. If you win a local award, make sure that link is included.

When you ask for links when your name and brand are put out into the world, this can have a steady, significant impact on your overall SEO efforts.

Share News with Your Marketing Team

We love to hear about the wins our clients have, and we can help share the news about big case resolutions, big verdicts, awards, events you sponsor or take part in, firm-wide announcements, and more. Stories like this make great content for social media posts and even your website. The more content you share with us, the more we can help spread the good word about the great work you do.

Invest in Professional Photography

Great headshots of your firm’s lawyers and pictures of your office space and your team members in action look so good on a freshly launched website. Group shoots are a plus as well. Good photography can be utilized in other spaces besides your website, too, from promotional materials to social media posts and more.

It pays to invest in a professional photoshoot, and we make this recommendation to everyone we design a new website for. If you need some suggestions on who to hire, we’re happy to do some research and make a few suggestions.

Help Us Help You!

At the end of the day, a great marketing plan comes down to great teamwork. At GAVL, our team members work with you and your team to do our best work every day. If you’re unsure about how you can help us, reach out and ask if we have any suggestions.

We pride ourselves on building strong, lasting relationships and partnerships with our clients. The best way to help us build that strong relationship is to always leave the lines of communication wide open. GAVL’s here. We’re in it for the long run. We’re here to help you win.

To learn more, get in touch with our team today.