GAVL Legal Marketing Blog
Legal InSites is proud to announce that we are the recipient of two gold 2019 dotCOMM awards. This international competition honors excellence in web creativity and digital communication. It is one of the most-recognized and highly-regarded evaluators of creative work. Winners are acknowledged as having the best work in the industry. The competition has been around since 1994. With over 100 countries participating throughout the world, there have been over 200,000 entries. This competition is unique in that it reflects how we successfully market and communicate products and [...]
Celebrating the Tradition of Little League
Williamsport hosts one of the best sports series each year—The Little League World Series. People from all over the world flock to our hometown every August to see the tournament. There’s tangible excitement in the air every August. Everyone is eagerly waiting for the tournament to start. You start to see signs pop up welcoming Little Leaguers and their families. We kick off the series with a parade in downtown Williamsport, where you can see all the players who have made it into the series. This popular annual [...]
2019 Williamsport Baseball Collector Pins
In Williamsport, PA, where the HQ of Legal InSites is located, we look forward to the middle of August. It's the one time of year the entire world looks upon our little slice of America we're so fortunate to call home. The best 10 to 12-year-old kids from every walk of life take to the field and compete in the Little League World Series. Along with the LLWS comes thousands of kids and adults alike who collect and trade collector pins. It's a tradition that goes back decades [...]
Blogging With a Purpose – Part 3: Why Are You Writing?
This is the third part of our three-part series that examines the purpose behind blogging and how businesses like law firms can benefit from an established blog. Our third installment will look at setting blogging goals and the effects of search engine optimization (SEO) on content. If you’re looking to learn how and why to write blogs with SEO in mind and gain the traffic you’re looking for, this series is for you. We’ve talked about determining who you’re writing for and knowing what you’re writing about, but [...]
The Ultimate Guide to Summer Fun in Williamsport, PA 2019 Edition
As the weather warms up and Williamsport becomes enveloped in lush green trees and the flowers are in full bloom, we can breathe a sigh of relief and say that summer is finally upon us. It’s time to enjoy the outdoors, gather for barbecues and picnics, and see what our hometown is all about. There’s so much to do and see, and we know you don’t want to miss anything. We’ve detailed all the goings-on in our city so you can take full advantage of what Williamsport has [...]
Celebrating 3 Years of Helping Law Firms Grow
Tomorrow Legal InSites is 3 years old. Another milestone notched in our belt. Building and running a business is very similar to running a successful SEO campaign. Both take hard work, persistence, and most importantly patience. Lots of patience. It's hard, especially when we live in a world of instant gratification. You really have to trust the process and be confident in your knowledge and skills. Year 3 for Legal InSites was like the moment in doing SEO when all of your link building and content publishing goes [...]
Legal InSites Becomes Official Partner of the Williamsport Crosscutters
We're thrilled to announce that we're the latest Official Partner of the Williamsport Crosscutters! We feel strongly about supporting our community in meaningful ways. It's our opinion that the Crosscutters are one of the most important organizations in our community. They provide thousands of families in our community with countless nights of memories by entertaining us with the greatest game on earth, baseball. (more…)
Cya 2018, You Were Amazing. Hello 2019.
I love doing this post every year. I enjoy reflecting on the past and planning the future. As a business, you obviously want every year to be better than the last. After such a great year 2017 was, I honestly wasn’t sure we could top it. We did. We nearly doubled our client growth goals for 2018. Which was both stressful (hello long days and weekends) and the most rewarding thing we could have hoped for. We’ve been very fortunate to align ourselves with clients who are not [...]
Blogging With a Purpose – Part 2: What Are You Writing About?
This is the second part of our three-part series that examines the purpose behind blogging and how businesses like law firms can benefit from an established blog. Our second installment will look at blog topics, researching, and relevancy. If you’re looking to learn how and why to write blogs with SEO in mind and gain the traffic you’re looking for, this series is for you. As a writer, it can sometimes feel like you’ve been staring blankly at your computer screen for hours. We’ve all had those days [...]
New Google Maps Feature – Following Businesses via Maps
Shortly after Google announced its dropping of Google+, they announced a new piece of functionality hitting Google Maps. They’ve unveiled the ability to “Follow” businesses directly in Google Maps. Once you’ve followed a business, you’ll begin receiving news and updates from them when the business makes posts or updates to their Google My Business. (more…)