As GAVL’s Lead Content Writer, as you might imagine, I get asked about content length a lot. Writers want to know how long blogs and practice area pages should be. Clients ask how long our content generally is. I always say the same thing: How long should a piece of content be? As long as it needs to be. Boom. Question answered. We can all go home now! Shortest blog ever. But wait—It’s a little more involved than that. How Do You Know How Long a Piece of [...]
There was once a time when everyone, and I mean almost everyone, had a blog. You might recall. It was the mid-to-late 2000s. The internet was amazing. Sure, it’s amazing today, but it still had that shiny and new smell back then. Blogger and LiveJournal were huge. I knew writers who had multiple blogs, all for different subjects. I knew pets who had blogs. Heck, I had a family member who blogged for their newborn kid. That popularity naturally made its way to professions that had a strong [...]
Throughout schooling, you were likely told about the importance of picking reputable, or credible, sites for linking sources used in papers and other assignments. Choosing .gov, .edu, and .org websites was the best you could do to show that the site you were referencing had solid information. When linking to other sites in blog posts, this same advice still holds true. It helps to show that the information you’re linking to comes from a reputable source. (more…)
This is the third part of our three-part series that examines the purpose behind blogging and how businesses like law firms can benefit from an established blog. Our third installment will look at setting blogging goals and the effects of search engine optimization (SEO) on content. If you’re looking to learn how and why to write blogs with SEO in mind and gain the traffic you’re looking for, this series is for you. We’ve talked about determining who you’re writing for and knowing what you’re writing about, but [...]
This is the second part of our three-part series that examines the purpose behind blogging and how businesses like law firms can benefit from an established blog. Our second installment will look at blog topics, researching, and relevancy. If you’re looking to learn how and why to write blogs with SEO in mind and gain the traffic you’re looking for, this series is for you. As a writer, it can sometimes feel like you’ve been staring blankly at your computer screen for hours. We’ve all had those days [...]
This blog is a part of a new series that will examine the purpose behind blogging and how businesses like law firms can benefit from having an established blog. We’ll break this down into three parts: who you’re writing for, what you’re writing about, and why you’re writing. So, if you’re looking to learn how and why to write blogs with SEO in mind and gain the traffic you’re looking for, this series is for you. Whether you have all the facts and info for your blog filed [...]
This is a continuation of an ongoing blog series that looks at each of the individual parts that make up the perfect law firm blog. Every marketing website on the planet has about 50+ generalized, fluffy articles on how to write a generalized, fluffy blog, but you want more than generalized fluff, right? We’re here to rise above the fluff (I’d say “noise”, but you and I both know fluff isn’t very loud–nor noticeable!). We’re here to help lawyers and law firms create stellar legal blogs by breaking [...]
Today we're starting a brand new series that looks at each of the individual parts that make up the perfect law firm blog. Every marketing website on the planet has about 50+ generalized, fluffy articles on how to write a generalized, fluffy blog, but you want more than generalized fluff, right? We're here to rise above the fluff (I'd say "noise", but you and I both know fluff isn't very loud--nor noticeable!). We're here to help lawyers and law firms create stellar legal blogs by breaking down each [...]
Keeping up with blog posts is a job that’s never finished. No matter how far ahead you get in your work, there’s always a blog post you could write. While it may seem overwhelming at times to maintain a blogging schedule, you’re adding valuable content to your website that may be doing more for you than you realize. How could a bunch of short blogs help you? You’re producing new content, staying up to date, and sharing information. While this means you’ll have to think of fresh ideas [...]
One idea that gets thrown around a lot in marketing and content creation these days is the concept of “client-driven”. But what does the term mean and how does it apply to law firms and legal content writing? Let’s break it down. At its core, client-driven content refers to content that’s created with the client in mind. Clients “drive” the content, in other words. Before a blog post, practice area page, video, social media post, or other piece of content that’s made for the public eye is created, [...]
