As a small or solo practice law firm, it can be intimidating to look at what large and corporate legal practices are doing and why. Everything from a large firm’s budget to their practice policies, case proceedings, and marketing strategies will vary from those of a small practice. Despite these differences, glancing at the corporate legal world every now and then can be useful. Large practices tend to notice industry changes quicker, and we can learn a lot about what not to do when looking at statistics. Two [...]
You’ve had your morning coffee, your word document is open, and you're ready to write your first blog of the day. You check your blog topic and-- you have no idea what it’s about. While it might not happen with every blog, every so often your topic might as well be in a different language. Content writers are no strangers to this problem, so feeling like you don’t know where to start is a common experience. When you find yourself in this situation, don’t slam the panic button. [...]
Google has announced a new ranking algorithm that will affect mobile search queries. Google is calling it the “Speed Update”. Starting in July 2018, page speed will officially be a ranking factor for mobile searches. Google has been using speed as a ranking signal in desktop searches since 2010. With them shifting to a mobile-first index, this update only makes sense. This update will only affect a small amount of search queries that deliver the slowest experience to users (everything revolves around the user experience, as it should). [...]
We all know that social media is one of the best tools for getting our message out into the world and connecting with other people. Twitter, Facebook, and the like are used personally and professionally on a grand scale. We have embraced character limits and boosted posts to make sure our content gets to our intended audiences. But what if I said that social media isn’t just for talking? Many users overlook that the same place where they can send out content, is also where they can get [...]
The Southern Trial Lawyers Association (STLA) promotes fellowship, leadership, learning, and networking among trial lawyers throughout the 13 southern states-- Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas, Virginia, and West Virginia. One of the organization's most prestigious events is its annual conference. This year that conference-- STLA's 30th annual conference-- will be held during Mardi Gras weekend at the JW Marriott in no other city than New Orleans. Legal InSites is proud to announce that we are one of the sponsors of [...]
Published on December 28, 2017, by GAVL
News
Wow. That was FAST. I can't remember a year that has ever felt like it's gone by as fast as 2017 has. It's time again to take a moment and look back in the rear view at another extraordinary year. Being founded in May of 2016, 2017 marked the first full calendar year that Legal InSites has been in business. While last year we grew from zero clients, this year began with a solid foundation. We welcomed even more clients to our family. We've been fortunate to build [...]
Earlier this year, we announced that our website redesign for Thomas Law Offices won a Gold dotCOMM Award. We're excited to announce that the site redesign was also rewarded with a 2017 Gold Davey Award! The Davey Awards honor the "Davids" of the creative digital media world. Just as David defeated the giant Goliath with a big idea and a tiny rock, small creative agencies use creativity and big ideas to crush their opponents and make a name for themselves without the massive budgets large agencies boast. At [...]
Published on October 23, 2017, by GAVL
SEO
Let's talk about link building. A backlink is any hyperlink on a website that links to your website. Link building is the means of acquiring the backlinks/links. If you want your law firm to rank high in Google, you need links from other websites pointing to your firm's website. Think of backlinks as a way for Google and other search engines to gauge the credibility and influence of your website and its content. Simple, right? Years ago it was, but not anymore. It didn't matter where your links [...]
This month, Google is releasing version 62 of its web browser, Google Chrome. After the release, Chrome will mark any HTTP page as “Not secure” when users enter data into a form. Currently, the “Not secure” warning only displays when a user enters a password or credit card information. The update will make it so the warning displays when any text is entered into a form. Why Is it a Big Deal? Ok, ok. So, the term “HTTPSgeddon” may be a little over the top. I needed to [...]
At Legal InSites, one of our philosophies is "Work hard, play hard". We work hard to bring our clients the best SEO and marketing results possible, but we also love letting our nerd flags shine in other areas-- such as in the video games we play. Between our team members, we enjoy playing a bit of everything from competitive shooters to MMORPGs and indie story-based games. Taking a break every now and then to focus on team building and dragon fighting helps keep us on our toes-- and [...]
