GAVL Legal Marketing Blog

New Google Maps Feature – Following Businesses via Maps

Published on November 21, 2018, by


Shortly after Google announced its dropping of Google+, they announced a new piece of functionality hitting Google Maps. They’ve unveiled the ability to “Follow” businesses directly in Google Maps. Once you’ve followed a business, you’ll begin receiving news and updates from them when the business makes posts or updates to their Google My Business. (more…)
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Legal InSites Wins 2018 MarCom and Davey Awards

Published on November 15, 2018, by


Legal InSites is pleased to announce the addition of multiple MarCom and Davey Awards to our collection. Our team takes an immense amount of pride in the work we provide to our clients. To have that work recognized by others is both an honor and a reward. We have been recognized for the following websites we’ve designed and developed in 2018: (more…)
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The Ultimate Guide to Holiday Fun in Williamsport, PA – 2018 Edition

Published on November 7, 2018, by

Fun Stuff

The most wonderful time of the year is full of hustle and bustle—you have holiday gifts to buy, parties to attend, a tree to decorate—and you still want to make time to enjoy what the season has to offer! This can easily overwhelm anyone but don’t worry, Legal InSites has you covered. Our holiday blog features all you need to know about the upcoming festive season in Williamsport. You’ll know when all the parades and shows are happening, where to get a delicious holiday meal, where to buy [...]
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Blogging With a Purpose – Part 1: Who Are You Writing For?

Published on October 18, 2018, by

Legal Content Writing

This blog is a part of a new series that will examine the purpose behind blogging and how businesses like law firms can benefit from having an established blog. We’ll break this down into three parts: who you’re writing for, what you’re writing about, and why you’re writing. So, if you’re looking to learn how and why to write blogs with SEO in mind and gain the traffic you’re looking for, this series is for you. Whether you have all the facts and info for your blog filed [...]
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Extra Life 2018

Published on October 11, 2018, by


We're back at it again, for the 3rd year in a row! At Legal InSites, one of our philosophies is "Work hard, play hard". We work hard to bring our clients the best SEO and marketing results possible, but we also love letting our nerd flags shine in other areas-- such as in the video games we play. Between our team members, we enjoy playing a bit of everything from competitive shooters to MMORPGs and indie story-based games. Taking a break every now and then to focus on [...]
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Anatomy of the Perfect Law Firm Blog – Part 2: Research

Published on October 4, 2018, by

Legal Content Writing

This is a continuation of an ongoing blog series that looks at each of the individual parts that make up the perfect law firm blog. Every marketing website on the planet has about 50+ generalized, fluffy articles on how to write a generalized, fluffy blog, but you want more than generalized fluff, right? We’re here to rise above the fluff (I’d say “noise”, but you and I both know fluff isn’t very loud–nor noticeable!). We’re here to help lawyers and law firms create stellar legal blogs by breaking [...]
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What is Facebook’s New “Services Template” and Do You Need It?

Published on October 1, 2018, by

Social Media

As expected with the algorithm changes that Facebook made earlier this year, business pages have seen their organic reach take a nosedive and many of us are willing to try whatever it takes to fix this. Recently, Facebook business page users received emails stating that the company was pushing its template options now more than ever, which hopefully could help your engagement woes. You may have missed this email in your inbox, possibly skimming right over it since we’ve all gotten so many from Facebook this year already. [...]
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Legal InSites Gives Back: American Rescue Workers

Published on September 13, 2018, by


The citizens and businesses of Williamsport are no strangers to helping those in need. Our community has numerous organizations dedicated to reaching out to people in times of distress. One of those organizations is the American Rescue Workers. While many of us probably recognize the ARW because their trucks pick up our yard sale leftovers each summer, the impact the organization has on our community is both positive and inspiring. American Rescue Workers (ARW) has been making a positive impact on communities since 1884. They are a nonprofit [...]
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Don’t Fall For This Legal Directory and Award Link Scam

Published on September 7, 2018, by


Last week I received an email from a client requesting I add The National Trial Lawyers (NTL) Top 100 logo to the firm's website. Up until now I had thought NTL Top 100 was one of the better "invitation" only legal membership directories and awards in the market. Then I read the entire email he was sent from the representative. I noticed that you do not have your award badge displayed on your website. If you would like to add it to your website (to increase Google search [...]
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2018 Williamsport Baseball Collector Pins

Published on July 16, 2018, by

Events, News

In Williamsport, PA, where the HQ of Legal InSites is located, we look forward to the middle of August. It's the one time of year the entire world looks upon our little slice of America we're so fortunate to call home. The best 10 to 12-year-old kids from every walk of life take to the field and compete in the Little League World Series. Along with the LLWS comes thousands of kids and adults alike who collect and trade collector pins. It's a tradition that goes back decades [...]
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