Choosing a legal marketing company is more than just another business decision. You need to think of it like a partnership. No pressure, but this choice can make or break your firm’s ability to grow in the competitive legal market. The agency you choose represents your firm online, shapes your reputation, and brings new clients through your door. So, how do you know if you are selecting the right partner? Many law firms get dazzled by big promises and flashy presentations from larger marketing agencies. However, they later [...]
As GAVL’s Lead Content Writer, as you might imagine, I get asked about content length a lot. Writers want to know how long blogs and practice area pages should be. Clients ask how long our content generally is. I always say the same thing: How long should a piece of content be? As long as it needs to be. Boom. Question answered. We can all go home now! Shortest blog ever. But wait—It’s a little more involved than that. How Do You Know How Long a Piece of [...]
It's time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? The temperatures are heating up, and it's the perfect time to eat outdoors! Last week we asked our team members about their favorite summertime cookout foods and side dishes to [...]
Your law firm's website is often the first point of contact with potential clients. Think of it as a digital handshake that can either build confidence or push users toward a competitor. With heavy competition in the industry, your law firm's website must be more than visually appealing. You need it to function as a client-focused, easy-to-navigate platform designed to guide, inform, and convert. This is a tool that works behind the scenes to support the user's journey and encourage meaningful engagement. At GAVL, we always design websites [...]
Google regularly and continuously makes updates to its search engine algorithm. Some of these are minor changes and tweaks that have small changes on the search engine results page (SERP). Others are major updates intended to make a significant impact on results. Let’s explore the impact of Google’s March 2025 core update. What We’ll Cover: The purpose and timing of the March update. Volatility on the SERP. Recovery after ranking loss from an update. What Was this Core Update About? Google described this as a typical update aimed [...]
When it comes to marketing your law firm, your contract with your legal marketing agency should be more than just a formality; it's an essential partnership. You pay for a certain service, and you expect them to deliver. But what happens if that current marketing strategy is not working for your firm? If you're starting to wonder whether your current agency meets your needs, it might be time to consider alternatives. Legal marketing isn't static. It requires constant adjustment, analysis, and growth. Remember that not all agencies deliver [...]
You already know the importance of first impressions. So, if your law firm's website is slow, hard to navigate, or looks generic, visitors may leave before they even get a chance to see what makes your practice an authoritative source. While page builders like Elementor, Divi, and SeedPod promise a quick and easy way to design a site, they often come with hidden downsides. These issues can hurt your site's performance, SEO, and overall user experience. Here is why relying on a page builder might hold your law [...]
It's time for another edition of our Behind the GAVL series! Our amazing team members are the blood and energy of GAVL. In this series, we'll be asking our team a question and sharing their answers. They'll share great insights about working for the company, the industry, and life in general. Ready for a peek behind the GAVL? Last week we asked our team members about their favorite hobbies outside of work: Ryan Raplee Co-Founder & CEO "I have a large amount of hobbies, haha. The first [...]
There was once a time when everyone, and I mean almost everyone, had a blog. You might recall. It was the mid-to-late 2000s. The internet was amazing. Sure, it’s amazing today, but it still had that shiny and new smell back then. Blogger and LiveJournal were huge. I knew writers who had multiple blogs, all for different subjects. I knew pets who had blogs. Heck, I had a family member who blogged for their newborn kid. That popularity naturally made its way to professions that had a strong [...]
Do you know what one of the most important parts of creating content that ranks on Google is? It’s to make sure that you’re not writing for the search engine. Instead, you should be writing for your intended audience. So what is people-first content and why does Google care so much about it? Key Takeaways People-first content is content that is created for human readers, not to try and explicitly please search algorithms. Traditional search engine optimization efforts (like keywords) are still important. How to tell if your [...]
